Understanding Business Models: How to Incorporate Them into Your MBA Dissertation

How to Incorporate Them into Your MBA Dissertation. In the ever-evolving world of business, the concept of business models has become crucial for organizations aiming to achieve sustainable success. MBA students embarking on their dissertations must develop a profound understanding of business models, not only to analyze existing frameworks but also to propose innovative solutions. This article provides a detailed roadmap on how to effectively incorporate business models into your MBA dissertation, ensuring a high-quality academic contribution.

What is a Business Model?

A business model defines how an organization creates, delivers, and captures value. It acts as a blueprint that outlines the company’s revenue streams, cost structures, and operational strategies. The most widely used business model framework is the Business Model Canvas (BMC) by Alexander Osterwalder, which breaks down a business model into nine essential components:

• Value Proposition
• Customer Segments
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure

Understanding these elements enables MBA students to critically analyze a company’s success and challenges, forming a strong foundation for their research.

Choosing the Right Business Model for Your MBA Dissertation

Selecting the appropriate business model framework is essential for conducting meaningful research. The following are popular models frequently studied in MBA dissertations:

1. The Subscription-Based Model

This model, utilized by companies such as Netflix, Spotify, and SaaS providers, focuses on recurring revenue streams. Researching this model can help students evaluate customer retention strategies and profitability.

2. The Freemium Model

Companies like LinkedIn and Dropbox offer free services with premium paid options. A dissertation on this model can examine the conversion rates of free users to paid customers.

3. Platform-Based Model

Businesses such as Airbnb, Uber, and Amazon operate as platforms connecting suppliers and consumers. Analyzing this model can uncover insights on network effects and scalability.

4. The Brick-and-Click Model

Traditional businesses that integrate digital platforms, like Walmart and Target, employ this model. Students can investigate how companies balance physical and online operations.

5. Direct-to-Consumer (DTC) Model

Brands like Tesla and Warby Parker eliminate intermediaries by selling directly to customers. Research on this model can explore the benefits of customer engagement and cost savings.

How to Incorporate Business Models into Your Dissertation

1. Define Your Research Objective

Clearly articulate the purpose of your dissertation. Are you analyzing an existing business model, comparing different models, or proposing a new one? Your research objectives should align with the overarching theme of your dissertation.

2. Conduct a Literature Review

An in-depth literature review will help identify gaps in existing research. Key sources include academic journals, business case studies, and reports from consulting firms like McKinsey & Company, BCG, and PwC. Make sure to include:

• Theoretical frameworks related to business models.
• Case studies on successful and failed business models.
• Recent trends and disruptions in the business model landscape.

3. Choose an Appropriate Research Methodology

The research methodology determines the credibility of your dissertation. Common approaches include:

• Qualitative Research: Case studies, interviews, and expert opinions.
• Quantitative Research: Surveys, statistical analysis, and financial modeling.
• Mixed Methods: A combination of qualitative and quantitative techniques for a comprehensive analysis.

4. Analyze Real-World Case Studies

A dissertation gains more credibility when backed by real-world examples. Consider analyzing companies that have successfully implemented or failed with specific business models. Use financial performance data, market share analysis, and consumer behavior insights to support your findings.

5. Apply Theoretical Frameworks

Use established theories such as Porter’s Five Forces, SWOT Analysis, and Value Chain Analysis to strengthen your argument. These frameworks help dissect business models and evaluate their effectiveness in different market conditions.

6. Discuss Limitations and Future Research Opportunities

Every dissertation should acknowledge its limitations. Discuss factors such as:

• Changing market dynamics.
• The impact of technological advancements on business models.
• Potential research areas for future studies.

Common Challenges and How to Overcome Them

1. Lack of Data

Accessing detailed financial and operational data can be challenging. Overcome this by leveraging publicly available sources, such as annual reports, industry reports, and academic research papers.

2. Rapid Industry Changes

Industries evolve quickly, making certain business models obsolete. Ensure your research remains relevant by including recent trends, such as AI-driven automation and blockchain applications in business models.

3. Balancing Theory with Practical Insights

While theoretical frameworks provide structure, practical insights enhance real-world applicability. Conduct interviews with industry professionals, business leaders, and startup founders to validate your findings.

Conclusion

Incorporating business models into your MBA dissertation requires a systematic approach that blends theoretical knowledge with practical case studies. By selecting the right model, conducting thorough research, and using relevant frameworks, students can craft a compelling dissertation that adds value to the field of business strategy.

Thank you for read our blog  “Understanding Business Models: How to Incorporate Them into Your MBA Dissertation”.

 

I hope this blog is helpful to you, if you have any question feel free Call / WhatsApp: +91.9830529298 || Email: dissertationshelp4u@gmail.com.

 

Also read our more BLOG here.