Latest E-commerce Thesis Topics for PhD in India

Latest e-commerce Thesis Topics for PhD in India. India’s e-commerce industry has witnessed unprecedented growth over the past decade. The rise of digital infrastructure, mobile internet penetration, innovative fintech solutions, and the expansion of logistics networks has transformed the way consumers shop. As the industry diversifies into B2B, D2C, hyperlocal, social commerce, and omnichannel ecosystems, it opens up a treasure trove of research opportunities for PhD scholars.

This detailed guide covers the latest PhD thesis topics in e-commerce in India, selected to address current market trends, policy challenges, technological advancements, and consumer behavior.

Digital Transformation and Omnichannel Strategies

1. Integrating Omnichannel Retail Strategies in Indian E-commerce Ecosystems

Explore how Indian retailers combine online and offline channels, inventory sync, customer experience, and logistics for seamless shopping journeys.

2. The Role of E-commerce in Digital India: A Policy Impact Analysis

Investigate the effectiveness of initiatives like Startup India, Digital India, and BharatNet in boosting the growth of rural and Tier 2–3 e-commerce markets.

3. Adoption of ERP and CRM Systems in E-commerce Startups in India

Study how enterprise solutions help optimize supply chains, order fulfillment, customer engagement, and operational transparency in Indian e-commerce companies.

Consumer Behavior and Buying Psychology

4. Analyzing the Influence of Influencer Marketing on Online Purchase Decisions in India

Evaluate how social media influencers impact brand loyalty, trust, and sales across platforms like Instagram, YouTube, and Moj.

5. Cultural Dimensions and Their Impact on E-commerce Adoption in Rural India

Explore how language, tradition, trust, and tech-literacy affect online buying behavior in non-urban consumers.

6. Mobile App Usability and its Effect on Customer Retention in Indian E-commerce

Analyze user experience (UX) parameters—ease of navigation, speed, personalization, checkout process—and their correlation with customer loyalty.

E-commerce Technology and Innovation

7. Blockchain Technology in Enhancing Trust and Transparency in Indian E-commerce

Investigate blockchain’s role in verifying product origin, managing warranties, or preventing counterfeit goods in Indian online marketplaces.

8. AI-Driven Recommendation Engines in Indian Online Retail

Develop models to assess the performance of AI-powered personalized product suggestions on platforms like Flipkart, Amazon India, or Myntra.

9. Conversational Commerce using AI Chatbots: Adoption and Impact on Sales in India

Explore the implementation of AI-based chatbots in enhancing the customer support experience and influencing conversion rates.

Logistics and Supply Chain Optimization

10. Last-Mile Delivery Challenges and Innovations in Indian E-commerce

Study hyperlocal delivery models, rider optimization, COD (Cash-on-Delivery) risks, and returns management in urban and rural geographies.

11. Reverse Logistics in E-commerce: Managing Returns in the Indian Context

Assess strategies to handle product returns, quality checks, and resale or disposal in a cost-effective, sustainable manner.

12. Green Logistics Practices in Indian E-commerce Companies

Evaluate eco-friendly packaging, electric delivery vehicles, and carbon footprint tracking in companies like BigBasket, Flipkart, and Meesho.

E-commerce Marketing and Branding

13. Comparative Analysis of SEO vs Paid Advertising Strategies in Indian E-commerce

Explore organic traffic generation techniques versus performance marketing and their ROI across different product categories.

14. The Impact of Festive Campaigns on E-commerce Sales in India

Analyze the effectiveness of marketing campaigns during Diwali, Holi, Eid, and Big Billion Days, and how they influence consumer buying patterns.

15. Brand Building Through Direct-to-Consumer (D2C) E-commerce Models in India

Study how Indian D2C brands leverage digital platforms, influencer marketing, and brand storytelling to create niche loyal communities.

Social and Mobile Commerce

16. The Rise of Social Commerce Platforms in India: A Business Model Analysis

Explore the business strategies and revenue models of Indian platforms like Meesho, DealShare, and Shop101 that thrive on peer-to-peer selling.

17. Mobile Wallets and UPI in Driving E-commerce Transactions in India

Investigate how payment tools like Paytm, PhonePe, GPay, and BHIM UPI enhance the ease of transaction and influence cart conversion rates.

18. Livestream Commerce in India: Consumer Acceptance and Adoption Patterns

Examine how live product demos and influencer-led shopping events are transforming the customer experience and engagement in India.

Data Privacy, Regulation, and Security

19. Impact of India’s Digital Personal Data Protection (DPDP) Act on E-commerce Operations

Evaluate how Indian e-commerce platforms are adapting their data collection, consent, and security practices to comply with new data protection laws.

20. Cybersecurity Measures for Securing Payment Gateways in Indian E-commerce

Study SSL encryption, tokenization, multi-factor authentication, and their implementation in Indian platforms handling sensitive financial data.

21. Consumer Trust and Data Privacy in Indian Online Shopping Behavior

Assess user awareness, perception of risk, and behavioral intention when providing personal and financial information during online transactions.

Financial Models and E-commerce Economics

22. Profitability and Burn Rate Analysis of Indian E-commerce Unicorns

Analyze the financial sustainability of companies like Nykaa, Flipkart, Zomato, Blinkit, and how their unit economics affect long-term viability.

23. Role of Venture Capital in Scaling Indian E-commerce Startups

Explore how funding cycles, investor expectations, and valuation trends shape the strategic direction of new Indian e-commerce ventures.

24. Subscription-Based E-commerce Models in India: Adoption and Growth Potential

Study the performance and scalability of subscription boxes, curated kits, and SaaS-based commerce in sectors like groceries, fashion, and health.

Sustainability and Ethical Practices

25. Ethical Consumerism in Indian E-commerce: Trends and Implications

Analyze how awareness about ethical sourcing, cruelty-free products, and sustainability influences e-commerce purchase behavior.

26. Carbon Footprint Assessment in Indian E-commerce Fulfillment Chains

Develop models to measure and reduce environmental impact in storage, packaging, and delivery of online orders.

Cross-Border and International E-commerce

27. Opportunities and Challenges of Indian E-commerce Exports under ONDC Framework

Investigate how the Open Network for Digital Commerce (ONDC) can help Indian artisans, SMEs, and startups reach global markets.

28. Consumer Perception of Imported Products on Indian E-commerce Platforms

Study pricing sensitivity, brand value, and trust in global goods offered via Indian e-commerce marketplaces.

Future of E-commerce Research in India

The Indian e-commerce sector is projected to exceed USD 350 billion by 2030, presenting ample room for doctoral-level research. PhD scholars must aim to deliver insights that go beyond theoretical knowledge and offer strategic, technological, and social value. Choosing a topic aligned with national goals, industry demand, and consumer expectations can contribute meaningfully to both academia and practice.

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