Research proposal writing help

 

Research proposal writing help

The Research Proposal writing service in India includes all that is needed to qualify as an excellent research proposal by your Professors. We at dissertationshelp4u, offer Research proposal writing help or custom research proposal writing service – writing background and Introduction, defining the statement of the problem in research and significance of research. We find the research gaps to state the research aims, objectives to get your professor to be engrossed about your mind and what you are trying to achieve with your research topic title. While writing the literature review , we also offer a set of research questions for the research proposal. In the synopsis writing the research methods, hypothesis, analytical framework, data analysis forms an integral part. We verify the citation sources or the references in research synopsis while we also offer additional PowerPoint presentation to research student.

Our academic writing team have PhD professors who have completed over 1000+ Research Proposals, and help with Research Proposal in variety of academic fields in India and abroad. So how do you know that research proposal writing services India, is best or can you take chances with writing agencies. Therefore in order to find out the best research proposal writing help, first of all check out a sample of their past synopsis. Additionally, ask for literature review part of proposal writing to be completed first to check quality of academic work in writing proposals. Get help with research proposal near to you in your city research writing service. Remember it is higher education and your degree like MBA end term project help requiring research proposal requires to be written and not copied. If you are a PhD student you need connect with a specific Professor who works in your subject area, so sending your CV with a cover letter is a good way to start along with a one pager detail briefing about your proposed research topic that should lead to your proposal stage.

 

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Five Consumer Behaviour theories for your MBA dissertation 

Five Consumer Behaviour theories for your MBA dissertation 

Here are the Five Consumer Behaviour theories for your MBA dissertation. Students are spending their end term dissertation, internship dissertation to parse the thoughts, patterns, and behaviors of consumers. Understanding the theories of Consumer Behaviour for their target audience, they can probe deeper into that audience’s wants and needs to reflect in the MBA dissertation. Over the years, many academicians have invented theories to try and streamline what they believe explains these behaviors.

1. Theory of Reasoned Action

Martin Fishbein and Icek Ajzen originally conceived the theory of reasoned action: a consumer behavior theory that focuses on the relationship between marketing and the preexisting attitudes consumers bring to their purchasing decisions.

According to the theory of reasoned action, consumers act on behaviors that they believe will create or receive a particular outcome, familiar or otherwise. As such, rational decision-making is the chief element of what drives consumers to make purchases.

This consumer behavior concept leans on the significance of specificity over obtuseness. In other words, a consumer may only take a specific action when given a reason to believe there’ll be a specific desired result. From the time the consumer decides to move forward with a decision to the moment the action is finished, the consumer can change their mind or select a different course of action.

This has led marketers to several insights, the first being how they must associate a purchase with a specific positive result. For example, AXE markets its body spray products in such a way that all who use them might believe they have improved desirability with women. The theory then emphasizes the importance of moving consumers through the sales pipeline, rather than keeping them idle, where they might have an opportunity to talk themselves out of a purchase or decide to spend their money on a competing brand.

2. Engel Kollat Blackwell Model

The Engel Kollat Blackwell (EKB) Model is a natural evolution of the ideas found in the theory of reasoned action. This theory of buyer behavior operates on a four-phase process that influences how consumers make purchasing decisions: input, processing information, decision stages, and variables in the decision-making process.

Input is the first phase, which is simply the stage when consumers take in the most marketing materials either through billboards, online advertisements, or in-person displays. Through the data collected in these materials, they graduate to information processing, during which they combine that input with experience and expectations to make the best decision for their current circumstances. Rational insight leads them to the next step, which is where they actually make a purchasing decision based on the information they collected.

The decision process also has five phases: recognition of need, information searching, evaluating alternatives, purchasing (or choosing), and post-purchase outcomes.

During the initial information stage of the EKB model of consumer behavior theory, input is the most valuable. Consumers receive enough information about the product or service to easily recall or turn to the company’s products for future needs, and again during the external influence phase. One industry that has a good grasp of this sequence is the lifestyle industry, where brands know exactly how to market their products to trigger a desire in the consumer, usually so they look, smell, or feel better than they would if they used competing brands.

3. Motivation-Need Theory

In 1943, the broader psychological community felt the impact of Abraham Maslow’s hierarchy of needs: a theory that insists that individuals act to satisfy and fulfill their needs based on a system of five priorities of increasing importance — physiological survival, safety, love, esteem, and self-actualization.

Maslow’s theory was used across business and marketing classes to explain why consumer-tailored marketing messages were critical to sales success. By appealing to consumers in a way that relates to their level of need, marketing campaigns could prioritize purchases that instill significance and urgency.

Marketers with a strong understanding of motivation-need consumer behavior theory can effectively craft campaigns and advertisements around an artificial need that they control within the consumer. A common modern example comes in the form of luxury carmakers that emphasize the safety and security features within their vehicles over the aesthetic, convincing consumers that spending their money on an expensive luxury car is acceptable because it fulfills the need to provide physiological safety for oneself and family.

4. Hawkins Stern Impulse Buying

In contrast to the focus on rational action found in most other theories of consumer behavior, Hawkins Stern put its focus on impulse behavior. It’s Stern’s argument that the impulse to purchase was only one-half of average consumer behavior, fitting neatly beside tendencies toward more rational purchasing decisions. These impulse decisions are influenced mostly by external stimuli like walking past a convincing advertisement and possess very little relationship to traditional decision-making habits.

Impulse buying exists on four levels of the Stern philosophy. The first level is the quick, pure impulse purchase, like making a last-minute purchase on the way out of a grocery or hardware store. The second level is known as the “reminded” impulse purchase, which makes associations between one product and another. For example, placing chips and salsa in the same aisle, so if you’re planning to buy one, you’re reminded you may want the other.

The third level is the suggested impulse purchase, such as tacking on a warranty offer as you purchase electronics or power tools. The fourth level is the planned impulse decision, which is deliberate in that consumers know they want to buy a type of product, but just aren’t sure of the specifics.

Marketers have spent years trying to master the power of impulse purchases. From the art of packaging to the arrangement of a product on store shelves, everything has an impact on the target audience’s impulse control.

5. Theory of Buyer Behavior

The core concept present in the theory of buyer behavior is that purchasing behavior is, generally speaking, reliably repetitive and prone to establishing a familiar purchasing routine to save time and simplify the decision-making process. In answer to this, the theory seeks to identify the elements of that decision process and note any changes that occur, and whether those things grew out of a commercial and social environment that any given brand could influence.

According to this consumer behavior theory, a buyer’s preferred choice of brand is informed by motives; alternative choices, or courses of action; and any decision mediators that match the motives with those alternatives, such as whether the buyer thinks coffee is better in the morning or the evening. Through understanding these mediators, the alternative brands on the market, and the brands the consumer is aware of, there’s room to find a gap and make something that fills that gap.

In addition, there’s an opportunity when a new buyer is in the market to purchase a new type of product (product class), but lacks experience or knowledge of the product needed. The information the buyer seeks or accidentally receives from a third party is processed through the lens of what’s needed and how well that product might fulfill that need.

It may also be compared to previous types of products and use a similar process in making the new decision. For example, according to the theory of buyer behavior, a buyer may generalize the experience of purchasing a refrigerator and use that experience to inform the purchase of a new dishwasher.

Regardless of the source, the one making the purchase develops the decision mediators needed to reliably choose that brand in the future based on what seems to have the best potential for satisfying the purchaser’s motives.

Therefore, the above five consumer behaviour theories for your MBA dissertation, is useful for writing consumer behaviour dissertations in your marketing course. If you are seeking directions in BBA marketing dissertation topics, MBA marketing dissertations topics, applying these Five Consumer Behaviour theories for your MBA dissertation will help you to score more. Get top dissertation writing tips from dissertationshelp4u.com, and the question of how to score high in dissertation will be fulfilled for you.

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HOW TO FIND A GOOD RESEARCH TOPIC: Part II

HOW TO FIND A GOOD RESEARCH TOPIC: Part II

The article HOW TO FIND A GOOD RESEARCH TOPIC: Part II should be enough to clear your doubts about choosing a research topic for thesis and now it is up to you to read through and find gaps to come up with the research topic. Disserationshelp4u.com has come up with the attributes of a good research topic that can be used as a check list by all university students.

Research capability: The feasibility factor of good research topic to achieve the outcomes of a research

 

  • ·       Is the research topic for your dissertation fascinates you as a researcher?
  • ·       Do you have the time in hand, learn necessary research skills to go ahead with the grey areas of dissertation topic?
  • ·       Is the research topic and its variables are understandable, and seems fine to frame out research aim, research objectives and research questions?
  • ·       Will the research issue will be hot when you finish your dissertation topic?
  • ·       Is the research topic financially feasible as per the resources that are available to you?
  • ·       Are you able to gain access to the prospective respondent group easily that is outlined in your research topic?

Appropriateness of the research topic:

 

  • ·       Does the research topic fits the specifications and meet the standards as per the university dissertation handbook guidelines?
  • ·       Is the research issue in the research topic pertinent to able to link theories and models?
  • ·       Is the research aim, objectives and questions are easily and clearly related?
  • ·       Will the research be able to show some fresh directions to a new discovery or test an existing phenomenon in different context?
  • ·       Does the research topic clearly relate to the idea which you initially had in your mind about a phenomenon, issue or any organisation?
  • ·       Do you feel that the outcomes of the findings of the dissertation is likely to be symmetrical?
  • ·       Does the research topic chosen in any way satisfies your area of interest, career in future?
  • HOW TO FIND A GOOD RESEARCH TOPIC: Part II ends here. So ping us, if you need help. 

 

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