Latest Marketing Thesis Topics for PhD in India

Latest Marketing Thesis Topics for PhD in India. In today’s dynamic business environment, PhD research in marketing has become increasingly vital for driving innovation, customer insight, and strategic business decisions. For doctoral scholars in India aiming to make a profound academic and practical impact, choosing the right marketing thesis topic is the cornerstone of a successful dissertation. Below, we present a comprehensive and meticulously curated list of the latest PhD marketing thesis topics in India, spanning digital marketing, consumer behavior, branding strategies, rural marketing, AI integration, and more.

Emerging Trends in Digital Marketing Research

1. Impact of Influencer Marketing on Consumer Purchase Intentions in Tier-2 Indian Cities

With influencer culture booming on platforms like Instagram and YouTube, this topic explores how regional influencers shape purchasing behavior in non-metropolitan cities, examining consumer trust, relatability, and engagement metrics.

2. Effectiveness of Personalization in Digital Advertising on Customer Loyalty in E-commerce

This topic evaluates the psychological and behavioral outcomes of tailored marketing campaigns, analyzing data from top Indian e-commerce platforms like Flipkart and Amazon India.

3. Voice Search Optimization and Its Influence on Indian Consumer Buying Decisions

An emerging area of research that investigates how voice-enabled searches using AI assistants (Alexa, Siri) influence consumer funnel dynamics in urban and semi-urban regions.

Consumer Behavior-Based Marketing Thesis Topics

4. Role of Culture and Ethnicity in Shaping Online Purchase Behavior in India

This study focuses on the diverse socio-cultural backgrounds of Indian consumers and how it impacts digital buying behavior, trust, and brand preference.

5. Consumer Perception Towards Green Marketing in India’s FMCG Sector

An eco-conscious generation is emerging, and this topic delves into how green product labels, sustainability efforts, and CSR initiatives affect purchase behavior, especially among millennials and Gen Z.

6. Gender Differences in Impulse Buying Behavior on Mobile Commerce Platforms

Explore how male and female shoppers differ in their impulse decision-making under promotions, flash sales, and social media influence, with statistical modeling and AI data scraping tools.

Branding and Strategic Marketing Topics

7. Brand Equity Analysis of Indian Startups in the Direct-to-Consumer (D2C) Segment

This research investigates brand perception, loyalty, and recall metrics for rising D2C brands like Mamaearth, Boat, and Lenskart across Indian metros.

8. Rebranding Strategies and Consumer Response: A Case Study of Indian Banks Post-Merger

A study of how brand repositioning post-merger (e.g., Union Bank + Andhra Bank) affects customer retention, trust, and service perception.

9. The Influence of Celebrity Endorsement on Brand Credibility and Purchase Intention in India

This research evaluates the ROI of celebrity branding in India, comparing high-profile endorsements versus micro-celebrity impact across product categories.

Rural and Agricultural Marketing Research Topics

10. Challenges and Opportunities in Marketing Agricultural Produce through E-Mandis in India

This topic offers insights into how digital platforms are reshaping the agricultural supply chain, promoting transparency, farmer empowerment, and pricing parity.

11. Consumer Adoption of Packaged Food Products in Rural India: A Marketing Perspective

Focuses on branding, affordability, and awareness in influencing buying behavior in under-penetrated rural markets.

12. Effectiveness of Government Marketing Campaigns in Promoting Organic Farming

An evaluation of promotional strategies behind programs like Paramparagat Krishi Vikas Yojana (PKVY) and how they impact farmer participation and output.

AI, Data Analytics, and Tech-Driven Marketing Research

13. Role of Predictive Analytics in Forecasting Consumer Demand in the Indian Retail Sector

Explores how big data tools and machine learning algorithms help predict buying trends, stock inventory, and personalize customer journeys.

14. Use of Chatbots in Enhancing Customer Experience: A Study of Indian BFSI Sector

Assesses the role of AI-driven chatbots in improving service satisfaction, operational efficiency, and conversion rates in banking, insurance, and finance.

15. Adoption of Augmented Reality (AR) in Indian Retail Marketing and its Influence on Consumer Engagement

A deep dive into how AR is transforming customer experience in fashion, eyewear, furniture, and automotive sectors.

Sustainable and Ethical Marketing Research Topics

16. Impact of Sustainable Packaging on Indian Urban Consumer Purchase Behavior

Investigate whether eco-packaging affects purchase decisions, brand loyalty, and perceived product quality, especially in food and personal care categories.

17. Ethical Consumerism in India: A Study on Awareness and Purchasing Habits

Focus on how ethical marketing strategies (fair trade, cruelty-free, organic) are perceived and practiced among urban Indian millennials and Gen Z.

Industry-Specific Marketing Thesis Topics

18. Marketing Strategies of Indian EdTech Companies Post-COVID-19

Evaluate brand positioning, digital outreach, and trust building strategies by Byju’s, Unacademy, Vedantu, and others in a saturated digital learning space.

19. Omni-Channel Marketing Effectiveness in India’s Fashion Retail Sector

Research how integrated offline-online experiences impact conversion rates, basket size, and repeat purchases in brands like Reliance Trends, FabIndia, and Myntra.

20. Customer Relationship Management (CRM) Practices in Indian Hospitality Sector

Analyze the effectiveness of loyalty programs, digital touchpoints, and feedback loops used by hotel chains like Taj, Oyo, and ITC Hotels to improve customer retention.

Research Methodologies Suitable for PhD Marketing Topics

To strengthen your thesis, adopt quantitative, qualitative, or mixed-method approaches, supported by:

Surveys via tools like Google Forms, SurveyMonkey
Focus Groups and In-Depth Interviews
AI Tools for Sentiment Analysis
SPSS and R Programming for Data Analysis
Case Studies from Indian Brands and Markets

A robust methodology ensures academic rigor and industry relevance, giving your work higher credibility in scholarly journals and practical implementation.

Final Thoughts on Choosing a PhD Marketing Topic in India

When selecting your topic, ensure it:

Solves a real-world marketing challenge
Contributes to scholarly literature and business practices
Aligns with your career goals or teaching interests
Has sufficient data accessibility and research scope

Your choice should reflect the current and future pulse of the Indian market, including digital transformation, consumer shifts, and policy trends.

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