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    MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help

    MKTM033 UNIVERSITY OF NORTHAMPTON #UK, #Ireland, #MBA, #BBA, #coursework, #Businessplan, #writinghelp

    Faculty of Business and Law

    Assessment Brief for MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help

    Assessment title:

    MKTM033 Business Plan

    Deadline:

    See Nile

    Weighting:

    60%

    Feedback and Grades due:

    See Nile

    Resit Date:

    See Nile

    Please read this assessment brief in its entirety before starting work on it.

    The Assessment Task for MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help

    You are required to produce a professional Business Plan for a new venture in the UK’s hospitality sector. Please use a template below and answer all the sections required.

    Scenario:

    Many UK nationals are expecting to holiday more in the UK in 2020, according to research by Cambridge and Counties Bank. The top reason for the UK’s staycation trend is a drop in the value of the pound caused by Brexit, which makes foreign holidays more expensive. Other reasons include: a rise in the underlying costs of overseas travel; barriers to international travel such as stricter visa requirements; tougher border controls because of Brexit.

    Some ideas could include but not limited to:

    • Spartan holidays
    • Yoga/mindfulness retreats
    • Forest micro hotels
    • Tiny holiday home rentals.

    MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help Task:

    Write a professional Business Plan for the new staycation business in the UK, answering all the section. Please include a short Executive summary and the table of content.

    1. YOUR BUSINESS IDEA

    What will your business do and what is the opportunity?

    Describe, in detail, the products and/or services your business will be selling, what channels you will use to sell them and who you will sell them to.

    What does your brand stand for?

    What is the business philosophy and values?

    Include any pictures, drawings, or links that help bring this to life.

    2. YOU AND WHY YOU’RE STARTING

    Tell us about yourself, where the idea came from, and how your knowledge and experience will help to make the business a success.

    3. MARKET RESEARCH

    3.1 The Big Picture

    Describe the wider market you are planning to operate in and identify where your company will sit in this landscape, as well as any key statistics or trends to support why you have chosen this area of the market. Include evidence of demand and as many details as possible to support your choice of new venture.

    3.2 Competitors

    Analyse your competitors’ strengths and weaknesses.

    Competitor 1:

    ·       Name & Type of Competitor

    ·       What will you be competing on

    ·       Strengths of Competitor

    ·       Weaknesses of Competitor

    ·       Summary of How you will compete with them

    Competitor 2:

    ·       Name & Type of Competitor

    ·       What will you be competing on

    ·       Strengths of Competitor

    ·       Weaknesses of Competitor

    ·       Summary of How you will compete with them

    Include information on 3-5 competitors.

    4. CUSTOMER RESEARCH

    Include information on test trading, direct research and evidence of demand etc.

    5. MARKETING

    5.1 Customer Profile

    ·       Description of Customer

    ·       Why are they your Customer

    ·       Channels you will use to market to them

    ·       Activities within channel and related costs

    5.2 Route to Market

    5.3.  Launch Marketing & Growth Strategies

    6. OPERATIONS

    6.1 Premises

    6.2 Staff (Job title; hours per month/week or FT; Cost; Month Start (1 – 12))

    6.3 Suppliers and Third Parties

    6.4 Risks

    6.6 Legal and Regulatory

    7. FINANCES

    7.1. Capital requirements and funding options

    7.1. Financials (Sales forecast, P&L, Cash flow, Balance sheet, Breakeven analysis)

    8. RISKS AND MITIGATION

    8.1. Strategic, Financial, Operational, Reputational, Compliance etc.

    9. GROWTH STRATEGY

    NB: Appendices included in your assignment submission should include: a list of references using Harvard referencing style, spreadsheets with financial data (P&L statement etc.) and any other additional information (e.g. applications of models, stats & graphs etc). 10% of overall mark is given to professionalism (use of sources & references, content clarity, use of supporting evidence). You can include up to 5 pages of supporting evidence in Appendices.

    MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help Learning Outcomes

    The learning outcomes that are being assessed in this assessment are b, d, e:

    1. Demonstrate the capacity for original thinking through the identification and evaluation of an unexploited market opportunity.
    2. Communicate effectively with specialist and non-specialist audiences, using evidence-based approaches and selecting appropriate tools and strategies to convey meaning and purpose.
    3. Build on a recognised opportunity to systematically evaluate the selected industry and produce a viable business plan.

    Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric at the end of this assessment brief for further details of the criteria against which you will be assessed.

    Word Limits for MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help

    The maximum word limit for this assessment is 2600 words (excluding appendices)

    In accordance with the Assessment and Feedback Policy, as stated in section 4.40 where a submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements.

    In line with section 4.41 of the same Policy, where a submission is notably under the word limit, the full submission will be marked on the extent to which the learning objectives have been met.

    Assessment Support for MKTM033 Business Plan UNIVERSITY OF NORTHAMPTON writing help

    Assessment support is provided through online sessions and face-to-face. Formative feedback on Feasibility study (formative assessment) will provide a basis for refinement of the business idea and further improvement.

    Generic Grading Criteria

    You will find the generic grading criteria for achievement at University Grading Criteria.  Also explained here are the meanings of the various G grades at the bottom of the grading scale.

    Assessment Submission

    To submit your work, please go to the ‘Submit your work’ area on the NILE site and use the relevant submission point to upload your report. The deadline for this is 11.59pm (UK local time) on the date of submission.

    Written work submitted to TURNITIN will be subject to anti-plagiarism detection software.  Turnitin checks student work for possible textual matches against internet available resources and its own proprietary database.

    When you upload your work correctly to TURNITIN you will receive a receipt which is your record and proof of submission.

    If your assessment is not submitted to TURNITIN rather than a receipt you will see a green banner at the top of the screen that denotes successful submission.

    N.B Work emailed directly to your tutor will not be marked. The only exception to this is when you are instructed to do so because TURNITIN is down.

    Late submission of work

    For first sits, if an item of assessment is submitted late and an extension has not been granted, the following will apply:

    • Within one week of the original deadline – work will be marked and returned with full feedback and awarded a maximum bare pass grade.
    • More than one week from original deadline – maximum grade achievable LG (L indicating late).

    Extensions

    The University of Northampton’s general policy with regard to extensions is to be supportive of students who have genuine difficulties, but not against pressures of work that could have reasonably been anticipated.

    For full details please refer to the Extensions Policy.  The module leader can, where appropriate, authorise a short extension of up to two weeks from the original submission date for first sits only.

    Mitigating Circumstances

    For guidance on Mitigating circumstances please go to Mitigating Circumstances  where you will find detailed guidance on the policy as well as guidance and the form for making an application.

    Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or examination date.

    Feedback and Grades

    These can be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided by a rubric with summary comments.

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    #UK, #Ireland, #MBA, #BBA, #coursework, #Businessplan, #writinghelp

     

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